Showing posts with label Chewing gum. Show all posts
Showing posts with label Chewing gum. Show all posts

William Wrigley, Jr.: Gum Magnate and Advertising Genius

William Wrigley, Jr.
William Wrigley, Jr. (September 30, 1861 – January 26, 1932) owned the biggest gum manufacturing company in the world – Wrigley’s Chewing Gum. From an energetic but a mischievous kid, Wrigley started as a labor and rose to become a salesman. His experience as a sales gave him the skills needed to advertise a product. With one his gimmicks he discovered a candy that gave him millions – chewing gum. He then establish himself a major player in the industry, took risk, and became number one. He then used his wealth to various investment and interest. Upon his demise, he left a huge wealth and a prospering company to his son.

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